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Client: NESTLÉ Vietnam - KITKAT

Industry: FMCG

Category: Social campaign 

Brief: This is a global campaign by KITKAT aimed at genZ audiences, requesting copywriting adaptations appropriate to the Vietnamese environment and culture. There are three scenarios: debuting father-in-law, matching outfits, and lofi vs. Korean pop.

Solution:

Implemented social campaigns on platforms such as Facebook (8 and 15-second videos) and YouTube (15-second videos).

Used traditional Vietnamese folk songs and proverbs alongside popular youth trends. Even better, all of the scenarios are quite prevalent in Vietnamese homes, so people catch the message quickly.

Skills: Pitching / Copywriting / Voice-off directing